In my current role, I manage content creation and social media strategy, focusing on storytelling, audience engagement, and brand consistency across platforms.

I create and edit short-form videos, carousels, and static posts using tools like CapCut and Canva, and manage boosting strategies to expand reach and maximize performance. I also leverage automation platforms like ManyChat to enhance audience engagement and drive conversions.

Beyond content creation, I analyze daily and weekly performance metrics, as well as booking data and occupancy reports, to guide content decisions. This allows me to prioritize specific accommodations, adjust messaging, and align marketing efforts with business needs.

By combining creativity with data-driven insights, I continuously optimize content to increase engagement, improve visibility, and drive bookings.