In my current role, I lead content strategy, social media, and creator partnerships for Tiny Village, focusing on storytelling that drives both engagement and real business results.

I create and optimize high-performing content across Instagram, TikTok, and Facebook, combining creativity with data-driven insights to continuously improve reach, engagement, and conversions.

I also manage influencer and ambassador collaborations end-to-end, ensuring alignment between creators, content, and campaign goals.

Beyond content creation, I analyze performance across multiple platforms to guide decisions, prioritize key offerings, and align marketing efforts with revenue growth.

Key Results

• 151 bookings generated during seasonal campaigns (target: 100)

• +51% above campaign target achieved

• 18.7% Instagram growth (29.9K → 37K) in under 10 months

• $4,000 → $760 reduction in paid media spend through optimization

• Data-driven decisions across Meta Ads, TikTok Analytics, Google Analytics, Airbnb & Hipcamp