I was born and raised in Brazil, where I began my career in criminal law before choosing a completely different path.

It was through building my own clothing brand, CANDÖ, that I discovered my passion for marketing: understanding personas, defining colour palettes, creating meaning, connecting with people, and telling stories that truly connect.

This experience shifted everything. When I decided to transition into marketing, I also chose to move to Canada with my family, embracing a new career, a new life, and a completely new beginning.

Here, I studied Strategic Marketing Communications at Conestoga College in Kitchener, Ontario, a step that allowed me to develop the skills and confidence to fully transition into this new path.

Today, I work with content creation, social media, and marketing strategy, combining creativity with a deep understanding of people, storytelling, and communication. Alongside my professional journey, I share my real life on my personal social media as a mother and immigrant, navigating the challenges and beauty of building a new life from scratch.